Economic Development Strategy

Bringing a city’s vision to life.

The Economic Development Strategy document outlines the vision for increasing Adelaide’s prosperity over the next 5 years. It is the foundation document of the Council’s Economic Development Program and is also part of the larger City of Adelaide Strategic Plan. Nicknack’s solution was to interpret the Council’s economic vision through imagery and design to inspire investors and the business community. Inspirational statements were developed that were focused around the thought of “What makes a city great”. These were set against sweeping cityscapes that presented a unique view of Adelaide shot in dramatic light. It was this combination of inspirational messaging and never seen before imagery that added weight to the Council’s vision for Adelaide as a city that’s moving towards a great future.