Scotch College – DARE Campaign

Inspiring a school community to unite around a bold vision for the future.

2019 marks 100 years of Scotch College as one of Adelaide’s premier educational institutions. Under the visionary leadership of Principal John Newton, the school has developed a Live Well program that outlines Scotch’s vision for the future of education.

Based on 6 pillars such as Sustainable Living, Food Technology & Nutrition, Physical Wellbeing, Wellbeing & Values Education, Global Responsibility, and Service Learning, the Live Well Program is a response to urgent global issues such as Food Shortage, Diabetes, Obesity, Suicide & Depression, International Conflict, and Poverty.

These 6 pillars of the Live Well Program all come together in a new Wellbeing & Sports Centre that will be built over the next few years, for which a fundraising drive is underway.

This entire centenary campaign was conceptualised by the client under the theme of DARE, for which Nicknack developed a range of collateral items.

3 brochures were produced to convey key details around the Live Well Program, scholarships, as well as the new building with a view to inspiring philanthropic support from the Scotch community. Nicknack worked closely with the client to develop strategic messaging and graphic language for the campaign, taking the DARE theme from concept stage through to final production.

A video script was also developed to promote the vision for the Live Well Program across social media channels.

The same graphic treatment has also been applied by Scotch’s in-house designers to various other marketing materials such the DARE microsite and event invitations, thus providing a consistent approach to commutation across audience touchpoints.