Adelaide Airport: Annual Report 14/15

Using a new brand to communicate the company’s performance.

Overview

Whilst Nicknack has been delivering annual reports for Adelaide Airport over the past few years, this particular one was the first one to be developed after the rebrand.

Aside from communicating key performance figures for the company from the previous financial year, this annual report had to make a statement about the new brand to a range of audiences, including:

• Business Partners
• Shareholders and Stakeholders
• Government and Industry Bodies
• Staff and General Public

The desired outcome for the report was that key audiences would view Adelaide Airport as a successful, dynamic and visionary organisation that is well on its way to achieving its goals. The local community should feel a sense of pride and ownership for all that Airport has achieved, being the gateway to South Australia.

Various themes were explored for developing the design and communication, of which the following was selected: JOURNEY TOWARDS OUR VISION

This was in keeping with the previous year’s theme which announced the vision of the company. Thus it seemed fitting for this year’s theme, to stay true to that vision and the journey over the past year to turn that vision into a reality.

Nicknack’s design direction used the new brand identity to make a visual statement that was dynamic and professional yet friendly and engaging. The use of bold, angled lines infused the layout and images with a sense of energy whilst the use of the corporate gradient in typography helped headlines to stand out.